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The Luxury Strategy By J. N Kapferer
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- Sales Rank: #975759 in Books
- Published on: 2011-12-20
- Original language: English
- Dimensions: .0" h x .0" w x .0" l, 1.10 pounds
- Binding: Paperback
- 336 pages
Review
"[H]ighly recommended for any basic business collection" - Midwest Book Review
"[A]ctionable information and advice. If you market luxury products, or want to, The Luxury Strategy should be on your bookshelf." -- Roger Dooley, Neurosciencemarketing.com
About the Author
Jean-Noel Kapferer is a worldwide thought leader and expert on brand management. His latest best-setting book The New Strategic Brand Management (also published by Kogan Page) is the key reference work for top-level international MBAs. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. Also a consultant, he is a member of the board of major brands, and regularly gives executive seminars on luxury in the United States, China, Japan, Korea and India. He holds a PhD from Northwestern University (USA).
Vincent Bastien is one of the most experienced senior managers in the luxury business. For over 25 years, he has been CEO or MD of international companies, both in luxury including six years as MD of Louis Vuitton Malletier and three years as MD of the beauty division of Sanofi group (including Yves Saint Laurent, Nina Ricci, Yves Rocher, and Parfums Oscar de la Renta, Van Cleef & Arpels and Fendi) and in business-to-business industries (glass, printing). During the same period, he managed his own company in ready-to-wear clothing. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.
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