Free Download The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Free Download The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
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Product details
Series: Voices That Matter
Paperback: 272 pages
Publisher: New Riders; 1 edition (June 28, 2015)
Language: English
ISBN-10: 0134105109
ISBN-13: 978-0134105109
Product Dimensions:
7 x 1 x 9 inches
Shipping Weight: 14.4 ounces (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
35 customer reviews
Amazon Best Sellers Rank:
#302,030 in Books (See Top 100 in Books)
This book is perfect for the content strategist who needs help running their first (or 50th) projects. The downloadable worksheets are extremely helpful, and while you may not use everything in here, I promise you will be referring to it constantly.
I have read most of the available books on content strategy. I've enjoyed all of them and benefited from their advice when working on site redesigns and migrations. Yet, I still longed for a resource that more effectively combined practice information with the tools and tactics underlying the strategy.Meghan Casey's book is exactly what I needed. She explains each process step concisely but thoroughly. She suggests variations based on available time, budget, and resources. She then says "now download and use Tool X at [URL]." Where appropriate, she sometimes recommends that the same or slightly altered version of a tool be used again in a later step.I enjoyed Meaghan's conversational tone. Reading this book is like having a coach. Even if you have a zillion books on content strategy, I recommend that you add The Content Strategy Toolkit to your library.
Excellent book for those who want to be guided through the content strategy process. From getting your stakeholder buy-in to creating and executing the strategy, it's all here. I got this book immediately after sitting in a workshop with the author, Meghan Casey. She's great and very knowledgeable. The perfect tool for content marketers!
Practical and useful. I have been applying some of the techniques and insights in my work. Ms. Casey is also a terrific instructor/speaker in-person. I was fortunate to have taken a full-day course with her and got a lot out of it.
Meghan Casey's The Content Strategy Toolkit delivers what it promises: a well-structured, content-rich set of tools for content strategy practitioners both novice and advanced. I appreciate the practicality of this book. The author organizes her thoughts into a linear, logical flow, communicated in useful bullet-points, making it easy to browse and read.Casey packs her book with a workshop full of well-crafted and useful content strategy tools, including a stakeholder matrix, project kick-off email, project team matrix, session plan and even a sample agenda.In addition to these many tools, Casey offers clear directions for mapping out stakeholders processes, artifacts and deliverables; project management guidance, including timeline, material, reporting and rhythms and a strong overview of the content inventory, auditing, and mapping process.Casey also pays close attention to the stakeholder interview process, including questions and documentation review process notes. These notes culminate in building a discovery inside workbook incorporating best practices from UX design, market research, and general business consulting.While this may seem like an overwhelming amount of material to keep under control, Casey does a good job of aligning all the parts into a strategic framework that ties everything together, from the beginning of the process through the resulting outputs and actions.Casey offers a nod to Sara Wachter-Boettcher’s book Content Everywhere in her overview of structured content and entering content into the CMS.Her content types and components tend to be large, chunky, and high-level -- so it's at this level a high level introduction to modelling.The book does have a tendency to focus on personal and in-person outputs and processes involving sticky notes and whiteboards best suited for traditional and co-located teams, and not much guidance is offered on how to apply the same processes in distributed environments. It may be that content strategy is a full-contact sport, but the nature of business is increasingly distributed, and content strategists should be prepared to embrace various kinds of collaboration.As a content engineer, I also would have appreciated seeing more about content modeling. Casey does reference Rachel Lovinger’s article on the A List Apart website, but largely breezes over structured content and content modeling. Content strategists should embrace and understand content modeling as a core competency, even though content engineers should ultimately own and maintain the content model in collaboration with IT and development stakeholders. The content strategists who are equipped to natively understand and be able to contribute to content models will do their clients great service by contributing to content reuse structure.Casey wraps up her book with a very helpful outline of content governance, editorial management, and other content maintenance topics. She also provides a list of all the tools used in the book, though I wish she had also included additional references to third-party materials and resources for students.All in all, I give The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right five stars, because I believe it to be a practical, essential part of a content strategy bookshelf, and a strong orientation to anybody getting into the field. For other content strategy tools and templates, you might also check out the freely available tools from the Content Strategy Alliance. Those tools are helpful, but the context provided by Meghan Casey’s book is invaluable for any student of content strategy.
Some of the tools and tips were good.
Meghan Casey's book is truly a toolkit in that it provides tons of relevant resources while clearly laying out how they should be used. The diagrams and charts bring the text to life and help clarify how content needs to be thought about before a plan can be made. The author provides useful lists of types of content that can be used in different situations (or for different types of companies) and clearly spells out how all the content pieces fit together. I would recommend this book to anyone looking to build content for a startup or for those who need to overhaul their existing content.
An indispensable handbook that conveys the full depth and breadth of content strategy, complete with realistic examples and ready-to-use tools. I return to reference this book often. One of my favorites about this topic.
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