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The current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Nonprofits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities.
The Art of Social Enterprise is a practical guide that supplies everything you need to know about the mechanics of social entrepreneurship including:
This valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.
Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.
* Be sure to download the PDF that accompanies this audiobook.
Carl Frankel has been writing about green business for over two decades and is a serial social entrepreneur and acknowledged thought leader in his own right. He has extensive experience consulting for for-profits, nonprofits, and social enterprises.
Allen Bromberger is the leading social enterprise lawyer in North America. Over the years, he has advised thousands of social entrepreneurs: his expertise is as broad as it is deep and specialized.
Product details
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Audible Audiobook
Listening Length: 6 hoursĀ andĀ 27 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Post Hypnotic Press Inc.
Audible.com Release Date: May 7, 2014
Whispersync for Voice: Ready
Language: English, English
ASIN: B00K6R11PA
Amazon Best Sellers Rank:
This book covers the how and the why of social enterprise, with a heavy dose of You Can Do It! The evolution and purposes of mission-based business are outlined. Although there is a critique of the current dominant business model, the book both quotes and embodies Buckminster Fuller's adage that changes comes, not by fighting current reality, but by building a better model. This book, written by two attorneys, is partly an idealistic manifesto, but primarily a practical primer on planning, forming, growing and managing a social enterprise. The book has both feet planted firmly on the ground. Challenges are not sugar-coated. Lessons are drawn from both successful and failed ventures. As a business attorney, I appreciate the analyses and many concrete recommendations about choices of business entities, structure, management, finance, planning, exits and more. Interviews with several social entrepreneurs illustrate real-life issues and solutions, and show how to think about values-based business. The many case studies could only be provided by attorneys who have spent years working the field. But civilians should have no fear; the book is not a legal textbook or treatise. It is well written, clear, concise, often humorous, and accessible to all, managing the neat trick of being both intensely idealistic and usefully pragmatic. Highly recommended for social entrepreneurs and their investors, employees, professional advisers, and even their customers.
Because I'm researching a social enterprise idea (www.hourvoice.com), this is the perfect book at the perfect time for me. It's inspirational without being preachy, and practical without being reductive.If you have your idea sort-of figured out, but need to take it forward, this is the book you want.
Witty, conversational and engaging at all levels, the authors explain the ins and outs of social enterprise in basic terms. It was very helpful to see the examples and studies from Hungries, Solids and Adapters through the book. This is a great beginning for anyone interested in getting involved with social businesses.
School requirements... what a useless book, personally
This made social business easier to understand. When I put this book together with other writers, the world of social business starts to open up like a sunshine blast.
a lot of usa specific info that wasn't relevant to me but good otherwise
As an entrepreneur and consultant with more than one start-up under my belt, I read The Art of Social Enterprise with great interest--I had known of Carl Frankel's work, and I always listen when he talks. The book is a really interesting and unusual combination of hard-headed, practical, lawyer-ish advice and softer guidance about wise decision-making and leadership. It's smart, it's savvy, and best of all it's well-written. It's a fun read with lots of illuminating insights about entrepreneurship generally and social enterprise specifically. I am a pretty experienced entrepreneur and I came away with a deeper and more useful understanding of the ins and outs of social enterprise. (And the highs and lows, too.) Highly recommended! Downright invigorating.Eric Miller
Building and sustaining a business is plenty tough without adding a commitment to world-changing ideals. How to integrate those ideals with practical, skillful business sense? How to engage a conventional system that operates from the very paradigm one hopes to change? The Art of Social Enterprise lays out the landscape of potential business structures, funding, operations, and relationships and charts a path illuminating the choices and pitfalls that await aspiring 'socially-conscious' entrepreneurs. The book gentles an otherwise steep learning curve with frank, no-nonsense commentary on this road less traveled. Carl Frankel and Alan Bromberger - themselves pathfinders in the arena of 'business as an agent for change' - provide a rare mix of theoretical and practical discussion along with work-a-day examples and edited transcripts of actual consultations between Lawyer and Social Entrepreneur. The book is like having your own personal mentor helping you do the necessary thinking and navigate the challenges inherent in creating a business that is both successful in the conventional sense and successful as a change-agent for the greater good.I have great respect for both Carl Frankel and Alan Bromberger who, in writing this book, have so generously shared their hard-won wisdom, gleaned from being in the vanguard of new thought and practice -- swimming against the strong current of conventional thought.
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